Who am I and what am I doing here?

If you're not using social tools like Twitter, LinkedIn, and Facebook, you're not doing everything you can to maintain and promote your brand; you're missing out on valuable dialogue with your customers...the social web can help you understand what people are saying about you (and your competition) and can provide valuable opportunities to build a community of loyal fans (who could serve as informal ambassadors for your brand). And if you have a plan for how you engage with the social web, you're in a better position to respond to crises when they arise, to minimize the damage.

You need to plan the care and feeding of your web presence, including the social web. I can help you identify the appropriate social channels, choose the right tools, manage security, and curate content.

Stop making tactical edits; manage your social web with a strategy.